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Mindset

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Channeled Aggression.

Mindset is a studio. We make films, clothing and stories, and all of it turns on one question: where do you put the force that lives inside you?

Aggression isn't the problem. Unchecked, it destroys. Channelled, it builds. We're trying to bring masculinity into everyday life and turn anger into something productive. In the ring, in the gym, in your own business and in art.

It's about what it means to grow up and be a man in the age of social media, AI and rockets. What violence actually is. And how we handle new technology without forgetting love.

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Think it. Say it. Do it.

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The pieces from the films.

It started with shorts for fighters in Thailand. Moataz and Kane Bond wore them in the ring. Today the shop has shorts, hoodies, tees and caps in three lines: Gym, Fight and Studio. Every piece is made to order and shipped worldwide.

To the shop

  • Worldwide shipping
  • Channeled Aggression
  • Made to order
  • We have the power
  • Original designs
  • No Risk, No Story
  • Secure payment
  • Designed in the studio

Next project

Adler

Our first next project is Adler: a mystery thriller about young men living as sleepers inside Cologne clans from every walk of life. They were placed there as babies, children or teenagers, and they have forgotten what they're there for: to keep watch as the AIs arrive.

The first big goal is a finished feature film. If it works, a series will expand the universe and introduce more characters. The concept and the idea are taking shape on the project page right now, and we're designing pieces for it that are meant to fund the film.

To the project

Making of

From the studio: shoots, models and the pieces in detail.

  • Constructing the emblem
  • Kit on the shoot in Thailand
  • Model M 01, all views
  • On the set of The Soi
  • Back embroidery, Organic Cap
  • Base in the middle of nowhere
  • Model M 01
  • Emblem in the inner pocket, Belt Bag
  • Raw footage: run to the Buddha statue
  • Model F 01, all views
  • Inside label, Biker Shorts

What we stand for

Better a trained warrior in a garden than an untrained gardener in a war.

  1. Movement Every day, in some form.
  2. Nutrition What you eat trains with you.
  3. Recovery Strength is built in the rest.

There are a few things we want to pass on because they do us good. Movement is good. Nutrition and recovery matter as much as the training itself.

Behind it is an attempt to help build a more peaceful world. Darkness and shadow are part of being human. We want to teach them to the next generation inside a controlled frame, through competition, sport and games, so that the real wars get fought with words and not with violence. Even if we invent new weapons every day to prove ourselves wrong.

Dream. Think. Create.

Who we work with

Again and again we work with people whose mindset resonates with ours.

A little polarising is fine. If you take risks, are passionate about something and ready to put something on the line, you'll fit in with us. Got a project or an idea? Write to us.

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Mindset Collection

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